Kaila
Designer and Big-Picture Thinker
From teaching to entrepreneurship to UX design, I have developed the skill to transform uncertainty into inclusive, user-centric, data-driven solutions, improving user experiences and driving business growth.
Featured Projects
Key Skills
Research & Testing
Blending insights from special education with UX design, I excel in uncovering user needs through formative assessments and data analysis. For instance, I conduct usability testing and card sorts to understand how users interact with our designs, and I perform heuristic evaluations to identify potential usability issues. I also analyze user behaviors using tools like Crazy Egg and Google Analytics (GA) to gather baseline data and identify patterns.
My experience in personalized learning translates into creating data-driven, user-centric UX solutions, particularly in education. This approach allows me to prioritize and make informed decisions that impact users most while considering conflicting business needs and constraints. By solving real-world challenges, I ensure every design decision enhances learning and accessibility.
Leveraging my background in web and brand design for entrepreneurs, I specialize in crafting cohesive branding and design systems that resonate with target audiences. By aligning business goals with aesthetics, I create compelling and consistent user experiences that drive brand recognition and loyalty.
As a UX leader on my team, I spearheaded the adoption of Figma to create and maintain our previously unstructured design system. This initiative not only streamlined our design processes but also ensured consistency and collaboration across the team. By integrating Figma, we enhanced our workflow, leading to more efficient project completion and higher-quality designs.
Branding &
Design Systems
Content Writing
Balancing business objectives with user engagement, I’m skilled in writing and organizing content for the web and user interfaces. I design layouts and apply consistent messaging and brand voice to guide users through a flow, helping them take action or understand processes. My work involves crafting clear, concise, engaging web copy that builds trust and creates meaningful connections.
I also focus on alleviating user frustration and anxiety by designing intuitive interfaces with clear instructions and feedback. This includes careful consideration of button labeling and interactive UI elements to ensure users understand their options and actions. My approach ensures each piece of content captivates users and guides them effectively through their journey, driving business forward.
Innovation & Process Management
Championing Accessibility with Stark: Understanding the importance of accessibility in design, I advocated for and implemented Stark web accessibility tools within our workflow. This tool allowed us to review and ensure the accessibility of our work from design through development to launch, aligning with our commitment to creating inclusive digital experiences for all users.
UX Consultancy Across Teams: As a UX consultant, I collaborated with various teams and projects, providing strategic input and considerations. I conducted thorough research to validate proposed ideas or suggest alternative routes, ensuring our solutions were user-centric and effective. My contributions helped bridge gaps between design and development, fostering a more cohesive and user-focused approach to our projects.