Branding + Website
Determined to change the face of mentorship Mason Weh set on a journey to turn his idea for a new mentorship program into something more tangible.
I had the opportunity of being a part of this journey as one of the first stops, where I created a brand identity and website to promote the organization's goals and initiatives.
The Process
I worked with the client to strategize and clarify the name for the organization and bring his ideas to life through a cohesive brand identity that was then applied to an MVP website. I worked with the client to develop the website content so that the two target audiences (mentors and families) would find the information they need to take action by either supporting the organization or take part in its future programming. After our work together the client was empowered to continue to build on and share the brand message, even participating in and winning 2 business pitch contests.